Privacy Statement

Privacy Statement

This Privacy Statement explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information in connection with the Callbok India.

Contacting Us

If you have general questions about your account or how to contact customer service for assistance, please visit our online help center at help.mastimedia.in. For questions specifically about this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact our Data Protection Officer/Privacy Office by email at support@mastimedia.in.

The data controller of your personal information is Callbok India. Please note that if you contact us to assist you, for your safety and ours we may need to authenticate your identity before fulfilling your request.

Collection of Information

We receive and store information about you such as:

  • Information you provide to us: We collect information you provide to us which includes:
    • your name, email address, payment method(s), telephone number, and other identifiers you might use (such as an in-game name). We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
    • information when you choose to provide ratings, taste preferences, account settings (including preferences set in the "Account" section of our website), or otherwise provide information to us through our service or elsewhere.
  • Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other Masti Media House capable devices you might use to access our service (such as gaming systems, smart TVs, mobile devices, set top boxes, and other streaming media devices). This information includes:
    • your activity on the Masti Media House service, such as title selections, shows you have watched, search queries, and activity in Masti Media House games;
    • your interactions with our emails and texts, and with our messages through push and online messaging channels;
    • details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
    • device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are Masti Media House capable on your network;
    • resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the "Cookies and Internet Advertising" section below for more information);
    • device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
    • information collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our "Cookies and Internet Advertising" section for more details.)
  • Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; mobile phone carriers or other companies who provide services to you and collect payment for the Masti Media House service for distribution to us or provide pre-paid promotions for the Masti Media House service; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:
    • search queries and commands applicable to Masti Media House that you make through Partner devices or voice assistant platforms;
    • service activation information such as your email address or other contact information;
    • IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the Masti Media House service registration experience, Partner payment processing, and the presentation of Masti Media House content to you through portions of the Partner user interface.
  • Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Statement, plus any additional restrictions imposed by the source of the information. These sources vary over time, but could include:
    • service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Statement;
    • security service providers that provide us with information to secure our systems, prevent fraud and help us protect the security of Masti Media House accounts;
    • payment service providers that provide us with payment or balance information, or updates to that information, based on their relationship with you;
    • publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs);
    • third party services that you are signed into and that provide functions within Masti Media House games, such as multiplayer gameplay, leaderboards, and game saving options.

Use of Information

We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:

  • provide you with customized and personalized viewing recommendations for movies, TV shows, and games we think will be of interest to you (collectively “content”);
  • determine your general geographic location (such as your city, state/province, and postal code);
  • provide localized content;
  • determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
  • help us quickly and efficiently respond to inquiries and requests;
  • coordinate with Partners on making the Masti Media House service available to members and providing information to non members about the availability of the Masti Online service, based on the specific relationship you have with the Partner;
  • secure our systems, prevent fraud and help us protect the security of Masti Online accounts;
  • prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which Masti Media House signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
  • analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content selection, recommendation algorithms and delivery;
  • communicate with you concerning our service so that we can send you news about Masti Online, details about new features and content available on Masti Media House, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests. These communications may be by various methods, such as email, push notifications, text message, online messaging channels, and matched identifier communications (described below). Please see the "Your Choices" section of this Privacy Statement to learn how to set or change your communications preferences.

Our content recommendations system strives to predict what you will be in the mood to watch when you log in. However, our content recommendations system does not infer or attach socio-demographic information (like gender or race) to you. We have a Help article that explains how our content recommendations system works - spoilers: the biggest driver of these recommendations is what you actually choose to watch through our service.

Disclosure of Information

We disclose your information for certain purposes and to third parties, as described below:

  • The Masti Media House family of companies: We share your information among the Masti Media House family of companies as needed for: providing you with access to our services; providing customer support; making decisions about service improvements; content development; and for other purposes described in the Use of Information section of this Privacy Statement.
  • Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, security, infrastructure and IT services, to customize, personalize and optimize our service, to process credit card transactions or other payment methods, to provide bank account or balance information, to provide customer service, to analyze and enhance information (including information about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services (which includes maintaining and improving their services).
  • Partners: As described above, you may have a relationship with one or more of our Partners, in which case we may share certain information with them in order to coordinate with them on providing the Masti Media House service to members and providing information about the availability of the Masti Media House service. For example, depending on what Partner services you use, we may share information:
    • in order to facilitate Partner pre-paid promotions or collection of payment for the Masti Media House service for distribution to us;
    • with Partners who operate voice assistant platforms that allow you to interact with our service using voice commands;
    • so that content and features available in the Masti Media House service can be suggested to you in the Partner’s user interface. For members, these suggestions are part of the Masti Media House service and may include customized and personalized viewing recommendations.
  • Promotional offers: We may offer joint promotions or programs that, in order for your participation, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.
  • Protection of Masti Media House and others: Masti Online and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of Masti Media House, its users or the public, as required or permitted by law.
  • Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

Whenever in the course of sharing information we transfer personal information to other countries we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection.

You may also choose to disclose your information in the following ways:

  • certain portions of our service may contain a tool which gives you the option to share information by email, text message and social or other sharing applications, using the clients and applications on your smart device;
  • social plugins and similar technologies allow you to share information; and
  • through Masti Media House game features, such as multiplayer options and leaderboards.

Social plugins and social applications are operated by the social networks themselves, and are subject to their terms of use and privacy policies. Similarly, some of the Masti Media House game features mentioned above (such as multiplayer gameplay, leaderboards, and game saving options) may require use of a third-party service, which is subject to that service’s terms of use and privacy policy.

Access to Account and Profiles

  • “Remember me” function: For ease of access to your account, you can use the "Remember me on this device" function when you log in to the website. This function uses technology that enables us to provide direct account access and to help administer the Masti Media House service without requiring reentry of any password or other user identification when your browser revisits the service.
  • Giving others access to your account: If you share or otherwise allow others to have access to your account, they will be able to see shows you have watched, ratings, account information (including your email address or other information in the "Account" area of our website), and game related information (such as your in-game name and saved game progress). This remains true even if you use our profiles feature. You might have the option to use seamless account login through the Masti Media House mobile app, which enables login to the Masti Media House app on smart TVs, set top boxes, and other streaming media devices on the network to which you are connected. If you use that feature, those devices will remain signed into your account unless you later log out of those devices.
  • Profiles: Profiles allow users to have a distinct, personalized Masti Media House experience, built around the movies and shows of interest to them, as well as separate watch histories. Please note that profiles are available to everyone who uses your Masti Online account, so that anyone with access to your Masti Media House account can navigate to and use, edit or delete profiles. You should explain this to others with access to your account, and if you do not wish them to use or change your profile, be sure to let them know. Profile users may be offered the opportunity to add an email address, phone number or other information to the profile and will be provided with notice of collection and use at the time such information is requested (the Profile Privacy Notice applies. We have various parental controls available, you can learn more by reading our Help article.
  • Profile Transfers: The profile transfer feature on your account allows you and users with access to your account to transfer an eligible profile from your account to a separate account (including information such as viewing history and recommendations). You can change the setting for this feature in the Settings section of your Account page. You can learn more by reading our Help article.
  • Removing device access to your Masti Media House account: To remove access to your Masti Media House account from your devices, visit the "Account" section of our website, choose "Sign out of all devices," and follow the instructions to deactivate your devices (note, deactivation may not occur immediately). Where possible, users of public or shared devices should log out at the completion of each visit. If you sell or return a computer or Masti Online ready device, you should log out and deactivate the device before doing so. If you do not maintain the security of your password or device, or fail to log out or deactivate your device, subsequent users may be able to access your account, including your personal information.

Your Choices

Email and Text Messages. If you no longer want to receive certain communications from us via email or text message, simply access the "Communications Settings" option in the "Account" section of our website and uncheck those items to unsubscribe. Alternatively, click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the text message. Please note that you cannot unsubscribe from service-related correspondence from us, such as messages relating to your account transactions.

Push Notifications. You can choose to receive mobile push notifications from Masti Media House. On some device operating systems, you will be automatically enrolled in the notifications. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device's settings functionality to turn them off. We also offer push notifications on certain web browsers. If you agree to receive those notifications and subsequently decide you no longer wish to receive these notifications, you can use your browser’s settings to turn them off.

Matched Identifier Communications from Masti Online. Some third party sites and apps allow us to reach our users with online promotions about our titles and services by sending a privacy protective identifier to the third party. A privacy protective identifier means we convert the original information (such as an email address or phone number) into a value to keep the original